CAPT. BILL MILLER
“OUTDOORS PROFESSIONAL”
Marketing/Sales Specialist • Grand Master Angler •
TV Host/Writer
ADVERTISING OPPORTUNITIES
Catch More Business With “Hooked On Fishing”
If you’re looking to catch your share of the outdoors
market, leverage the vast audience of “Hooked
On Fishing” – Central Florida’s most popular
cable television program – and you’ll be reeling
in the returns.
• Channel & Times: Hosted by Capt.
Bill Miller, the highly rated Brighthouse Networks show airs
on “Catch 47” (Channel 47) Thursday nights from
7 to 8 p.m. and encores on Sundays and Tuesdays, both 7-8 p.m.
Capt. Bill’s reputation and high level of visibility in
the outdoors industry (see Host Profile)
yields a strong influence over consumer buying habits. If he
states that a product works well, people buy it (see Testimonials).
• The Numbers: Bright House reaches over
1.5 million households with an average of 2.5 people per household
in the country's 13th largest television market, the Tampa Bay-St.
Petersburg, FL market encompassing Hillsborough, Pinellas, Polk,
Pasco, Hernando, Citrus and Manatee counties.
• Format: Capt. Bill’s show features
live call-ins, complemented by segments of fishing action. Each
entertaining and educational show finds Bill and a local angling
expert fielding viewer calls and discussing area hot spots,
tackle tips, boat maintenance, and environmental issues. The
“Captains Corner” segment offers step-by-step instructions
on a particular element of the angling process.
• Host Profile: A licensed charter captain
since 1970, Bill is a certified fly casting instructor and held
an IGFA world record for blackfin tuna. He also captured the
rare and prestigious title of Grand Master Angler. In addition
to his television program, Bill also shares his knowledge and
experience through newspaper and magazine articles — both
as subject and author. For more on Capt. Bill’s
qualifications.
• Media Savvy: Throughout
his career as an Outdoors Professional, Capt. Bill has consistently
demonstrated his talent for harnessing the massive
potential of media exposure, for himself and for his advertisers/sponsors.
From broadcast, to print, to Internet, Capt. Bill has established
a strong media presence that produces big results.
• Testimonials: Each week,
the phone lines remain packed from the show’s opening
to its conclusion. “Hooked On Fishing” has a loyal
audience the responds very quickly to on-air promotions. Local
tackle shops will attest that soon after Capt. Bill mentions
a product on his show, they can count on a constant stream of
customers seeking that product. Other advertisers also receive
strong response from their “Hooked on Fishing” exposure.
Satisfied clients include:
TIGHT LINES TACKLE
“I think advertising through Hooked on Fishing is one
of the best bangs for your buck. Bill’s very well respected
in the fishing community and if he says he believes in a product,
that definitely draws a lot of sales. Everybody likes the theme
of the show and I like that Bill gets a lot of young anglers
calling in to Hooked on Fishing – that’s the future
of our sport.”
– Vance Tice, Owner
SNOOKY BEAR CHARTERS
“Hooked On Fishing is the premier TV fishing
show in this area. Every time I’m on the show, it generates
a lot of buzz for me. People have seen me as a guest and they’ve
seen my commercial. When people see you with Capt. Bill Miller,
it generates a very positive impression.”
– Capt. Art Paiva
SPRO/GAMAKATSU
“West Central Florida is an area that is dominated by
soft plastics, but Capt. Bill has helped sell Spro bucktails
here. He’s very good with one-on-one interaction. He’ll
take the time to explain [important details] to the consumer.
I think the knowledge of fishing that he’s developed over
the course of his career gives him a high level of credibility
with the public.”
– Ray Ragolta
